Q4 2020 Performance of Top Social Networking iOS Apps in Brazil

In the fourth quarter of 2020, Brazil's iOS platform saw significant activity among the top social networking applications. Sensor Tower presents a detailed performance analysis of these leading apps, focusing on their downloads, revenue, and weekly active users.

Reports+ for Instagram maintained a steady download trend, hovering around 18K weekly, with a slight peak at 19K in mid-December. The app's revenue trended similarly, with figures around 30K USD per week, ending the quarter with 28K USD. Weekly active users saw a downward trend, starting at 154K and dropping to 69K by the end of December.

BIGO LIVE-Live Stream, Go Live experienced fluctuations in revenue, starting strong at 34K USD, dipping to 9K USD in early November, and stabilizing around 14K USD towards the quarter's end. Downloads remained consistent, with a slight decrease from 3.6K to 2.5K over the quarter. The app's weekly active users remained relatively stable, with a slight increase from 31K to 32K.

LiveMe – Live Stream & Go Live displayed variability in revenue, peaking at 22K USD in early October and then declining to around 7.5K USD by the year's end. Downloads peaked at 2.9K in late November but otherwise remained below 1K for most of the quarter. Weekly active users showed a slight increase from 8.6K to 8.9K.

Facebook, the social networking giant, showed a consistent increase in downloads from 133K to 178K in mid-December before settling at 129K. Revenue exhibited minor fluctuations around the 10K USD mark. Weekly active users demonstrated steady growth, starting at 20.4M and reaching a peak of 21.9M in mid-December.

Grindr - Gay Dating & Chat saw revenue maintain around the 10K USD mark throughout the quarter, with a year-end rise to 11.8K USD. Downloads exhibited a gradual increase, starting at 4.1K and reaching 5.5K in late December. Active users showed a slight uptick, ending the year at 155K, up from 156K at the quarter's start.

These trends highlight the dynamic nature of the social networking app market in Brazil on the iOS platform. For more detailed insights and data, Sensor Tower's platform offers an in-depth look at the app economy.